Wednesday, 18 March 2009

• Why Commercials Work

  Shalom.

  I will be in Chicago the next 3-5 days... if I don't update, that's why.

  So, I was listening to one of the FreeCreditReport.com commercials the other day. Here is a line from the commercial I saw:
  
  "Should've gone to
  freecreditreport.com
  I should've seen this coming
  at me like an atom bomb"

  I started to ask myself why every time I saw this specific commercial, I always ended up counting to six for some reason... Seriously... it happens every time.
  I thought about it for about an hour. Then it came to me.
  
  Gone  -  one
  to       -  two
  free    -  three
  report -  four
  I         -  five
  this     -  six

  Those sketchy tricksters!
  "Should've one two
  threecreditrefour.com
  five shoud've seen six coming
  at me like an atom bomb!"
  
  They knew exactly what they were doing! They were playing games with my memory. That's why those songs are so catchy! After all, we've been counting since what, before preschool? They just took something familiar to us... and made it sound oddly similar.
  
  
  

  
  Any thoughts?

  • 2:35 PM
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